{"title":"Cleansing","description":"\u003cp\u003eGentle, effective cleansing for soft, radiant mature skin. \u003c\/p\u003e","products":[{"product_id":"soft-skin-serum-cleanser","title":"NEW: Soft Skin Serum Cleanser","description":"\u003cp\u003e\u003cstrong\u003eINTRODUCTORY PRICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeet your softest cleanse yet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoft Skin Serum Cleanser is a gentle, nourishing cleanser designed to remove makeup, sunscreen and daily impurities while leaving skin feeling soft, calm and beautifully refreshed.\u003c\/p\u003e\n\u003cp\u003eWith its elegant serum-like texture, it glides over the skin beautifully and transforms into a soft milky cleanse with water, helping lift away buildup without that tight, stripped feeling many cleansers leave behind.\u003c\/p\u003e\n\u003cp\u003eThis is the perfect first step in your Soft Baby ritual — leaving skin feeling fresh, comforted and ready for hydration and glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes makeup, sunscreen and daily buildup\u003c\/li\u003e\n\u003cli\u003eTransforms into a soft milky texture with water\u003c\/li\u003e\n\u003cli\u003eCleanses without leaving skin feeling stripped or tight\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling soft, calm and nourished\u003c\/li\u003e\n\u003cli\u003eLightweight, elegant serum texture\u003c\/li\u003e\n\u003cli\u003eBeautiful for dry, mature or delicate-feeling skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect before\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow with Soft Baby Moisturising Balm for your smoothest, most radiant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry skin and massage gently over the face to dissolve makeup, sunscreen and daily buildup. 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